About
When Peter is not a designer, he is a venturous gourmand, a passionate cook, a novice surfer, a competing Muay Thai practitioner, and a music enthusiast. In other words, an obsessive hobbyist.
Résumé
HP
SW Product Designer, Data Science & AI
Aug 2024—Present
Leading design for HP's portfolio of Enterprise AI and Data Science products.
VianAI
Senior Product Designer
Oct 2021—Aug 2023
In my role as a Senior Product Designer, I centered my efforts on providing support to the VianAI core platform team. My primary focus involved establishing a system to address discrepancies in both design and technical implementation. This became particularly pivotal as the product underwent scaling for market adoption in ML operations.
The outcome of my work resulted in Vita, the VianAI design system, which has garnered adoption by both design and engineering teams. It stands as a valuable asset, facilitating streamlined workflows through clear and consistent cross-collaboration.
Before leading the design system efforts, I worked on core platform features that help reimagine ML operations.
C3 AI
Senior Visual Designer
Mar—Sep 2021
I worked as a Senior Visual Designer leading the design and art direction for all of C3.ai digital web experiences. During my tenure here, I devoted my time to standardizing a brand design language that aligned with the product team to ensure brand and product consistency across the C3.ai ecosystem.
Yahoo (Formerly Verizon Media)
Visual Designer
Dec 2017—Mar 2021
From 2017 to 2021, I worked as a Visual Designer within a highly agile, yet compact, in-house team. My role involved providing creative support for over 10 prominent brands under the Yahoo umbrella, including Tech Crunch, Yahoo Sports, Yahoo Finance, AOL, and others.
Engaging in a diverse spectrum of projects, spanning from B2B to B2C, my responsibilities included designing for a 10,000+ attendee event, developing comprehensive brand systems, overhauling web experiences to champion accessibility, and optimizing subscription revenue-impacting web UX strategies.
GoPro
Production Designer
May—Dec 2017
I worked as a Production Designer within GoPro creative team, with a primary focus in digital experiences. As a part of a compact team, which included an Art Director and a Project Manager, our initiatives encompassed the extensive overhaul of the online purchase experience, along with the refinement of layouts and assets for diverse web brand experiences.
One pivotal project involved strategically redesigning the onboarding flow for the subscription service in collaboration with Product Marketing. This strategic endeavor notably contributed to an increase in both revenue and retention rates.
The History Project
Product Designer
Jun—Dec 2016
I worked as Product Design Intern at this humble startup, collaborating closely with the Chief Product Officer. Together, we embarked on the redesign of the legacy Upload feature, enabling users to seamlessly sync assets from both Dropbox and Google Drive. Additionally, I took the lead in conducting comprehensive research, ideation, and implementing designs for the Embedding and Share features.
Intuit
Visual Design Intern
May—Aug 2015
I worked as a Visual Design Intern for Intuit's Innovation Catalyst team where I was responsible for building the brand identity and visual materials for the team's annual global conference. I also supported in facilitating company wide design thinking workshops.
SAP
UX Design Intern
Jul 2014—Jan 2015
I worked as an User Experience Design Intern supporting in designing iOS and Android applications for external clients such as T-Mobile and Costco.